Content is the information available to visitors on the site. Many people – web experts as well as users – believe that on the Internet, ‘Content is King’. The very essence of Internet culture is the sharing of Information, traditionally freely and without charge. The notion of using the Internet to actually make money is a fairly recent development; albeit one that is rapidly revolutionizing the business world.

Content is critical to your website’s success. People who come to your site expect to learn something or take away free information when they leave. The more free content you offer, the more likely they’ll visit again and again.

Content is not terribly difficult to come by. You don’t have to write your own content or even post original material. For instance, if you are a therapist and have written self-help articles for local newspapers, scan these articles and post them in a ‘how-to articles library’ on your website. Almost all your print publications – everything from rotary club speeches to that unpublished book – can be recycled for the Web in this way.

You can post content from other sources, often for free, simply by asking. Many authors will grant permission for you to post their articles on your website, in exchange for a link from the article to their own site. Most will even e-mail you the text as an electronic file upon request.

Soon, other website owners will be calling or e-mailing you, asking to post your articles on their sites. If you hold the copyright, you should grant permission in exchange for a link to your site. You can generate lots of traffic and even sales at zero cost this way.

Stuck for content? Here’s a secret very few people know. The U.S. government publishes tons of free information on all sorts of business and consumer topics, and almost none of it is copyrighted. You can just zip over to a website, such as http://www.1stappraisalservice.com/Links ; find a report or booklet you like; and make this content available on your site to your visitors. They’ll appreciate it because they’d never find the information on their own. All that Uncle Sam asks in return is that you acknowledge the government as the source. Thank you.

Yours faithfully,
MK Chin (MBA) MM1105,
Full time Internet Marketer,
8123-8626 (Singapore).
forex@getresponse.com
2 Havelock Road, Apollo Centre.
Singapore 059763. (Clarke Quay MRT).
http://www.BestFOREXpert.com

Good post.